e.l.f. believes that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. Every woman should have the opportunity to participate in innovation, without sacrificing her budget. Our cosmetics are designed to improve and accentuate the individual, not hide her away.

Launched in 2004 and guided by celebrity and beauty professional Scott-Vincent Borba, e.l.f. is a revolutionary new beauty company, able to provide a line of cosmetics that moisturize, hydrate, and enliven your complexion without taxing your budget.

We are often asked how we are able to provide our customers with such wonderful products, many for as little as $1. By developing quality cosmetics and the highest standard of service, but using the internet for branding rather than higher-priced advertising media; by sourcing the best ingredients at competitive prices; and by prioritizing our products, rather than their packaging, e.l.f. always provides you with quality and value.

e.l.f. has been a revolution in the beauty industry, turning heads away from more expensive brands with its unique approach. These values extend to recently launched new lines of bath products and fine mineral make-up.

Some can’t believe that we are able to operate and grow with such low prices, but keep an eye on our Buzz section to catch some of our editors endorsements from Good Housekeeping, Cosmopolitan, Marie Claire, CNN and many others.

Although based in New York, e.l.f. is an independent company with no retail affiliation, and has distribution facilities in several regional centers to allow for fast turnaround and guaranteed delivery. Our dedicated team of customer service specialists work from our office in New York City.

Check out the e.l.f. Holiday Gift Guide!

I recently was invited to host an e.l.f. cosmetic event at my home courtesy of

I was totally amazed at the huge variety of quality cosmetics and the vast color/shade options that e.l.f. carries! Being my first experience with elf, I have to say you will will fall in love with their cosmetics!

A few of my guests were already pleasantly acquainted with e.l.f., and were able to shed a lot of positive light to those of us just introduced to this company.

Myself, I had never used mineral make-up before, thinking that with my extremely dry skin, it wouldn’t be a good match.  However, when applying both the weightless mineral foundation and Natural Mineral Booster it brushed on very smooth and covered extremely well with just a dab.  My face didn’t feel dry or flaky at all, which was my initial fear.  My guests also complimented me on the terrific tone and coverage!  

My guests Lisa, Summer, Julie, Deanna and Diane all having Fun experimenting with various e.l.f. products



As you can see we all had a great time trying the different e.l.f. products!  Everyone found the shades that complimented their complections.

e.l.f. has definitely gained a few more loyal customers thanks to introducing us to their reasonably priced, quality products! :yup


Get your virtual makeover here!

:$$ Get Free Shipping on any Order over $25 with Coupon Code:  MUAH

:shopping Shop here!

Disclosure

Logo/Image Courtesy of SheSpeaks.com, © 2009 JA Cosmetics Corp